Mold, Mildew, and the Matter of Customer Satisfaction

Customers may not possess the same extensive knowledge of indoor air quality as you, but they do know one thing: Where there’s mold, there’s stress.

Thus, if they begin to suspect there may be an intrusion of spores in their property, they may feel hard-pressed to find out whether it’s mold or mildew they’re dealing with — and they want to know now.

Thus, as the leader and specialist of your own mold business, how can you best put their fears to rest while providing them with expedient answers?

Don’t worry, we have a few tips to get you started:

An Opportunity for Education

One of the simplest ways to explain the difference between mold and mildew to your customers may have already been found in the words of the Federal Emergency Management Agency (FEMA): mold in an early stage.

After all, “mildew refers to certain kinds of mold or fungus,” the Environmental Protection Agency (EPA) explains. “The term mildew is often used generically to refer to mold growth, usually with a flat growth habit.”

While mildew may have a less intense impact on an individual’s health due to its early growth, it may later flourish into a full-blown infestation that wreaks havoc on both the home and body.

Thus, for the purposes of explaining the potential hazards of continued growth and exposure, be sure to remind your customers that both mold and mildew should be detected and removed with expediency. It’s not just mold that may negatively affect their daily lives.

The Possibility of Particle Presence

We’re sure you’ve heard the questions plenty of times (and will continue to hear it for years to come): “How can I tell if I have mold or mildew?”

First, encourage your customers to check in on their own sense of well-being to see if they’ve been experiencing any adverse reactions to potential spores, as previously mentioned. Have they been sneezing more than usual or experiencing difficulty breathing? Have they been prone to dizzy spells or headaches?

“[The American College of Occupational and Environmental Medicine (ACOEM)] estimates that 10 percent of Americans are allergic to mold, and for about half of them, the allergy may result in an actual illness,” as reported by Health Day.

If they have not felt ill or increasingly uncomfortable but the home is still permeated with a general sense of moisture, explain to them that mildew is likely present and still warrants further investigation.

Streamlining the Spore-Detection Process

Come time to actually assess the property and report back on where and why mold and/or mildew has grown, both efficiency and reliability take center stage.

Consequently, if you want only the most consistent, objective, and rapid air quality technology as a part of your business model, it’s time to check out InstaScope!

InstaScope utilizes a biofluorescent optical chamber to identify and report airborne biology in real-time. When you are testing the whole area and moving around each room to ca[utre accurate samples of the air, your customers are sure to trust in your ability to provide them with precise assessments.

So, are you ready to overcome mold growth and identify state-of-the-art solutions?

To learn more about the benefits of InstaScope — or if you’re ready to request a demo for your team — contact DetectionTek today by calling 720-410-7030 or emailing

See it to believe it

Our team will walk you through the sampling process and features of the app so you can see how InstaScope is changing the way service providers do business.

See it to believe it

Our team will walk you through the sampling process and features of the app so you can see how InstaScope is changing the way service providers do business.

Plans & Pricing

If you are a service provider or inspector interested in using InstaScope and would like to learn more about Pay-Per-Report and One-time Purchase pricing, please submit the form below and our sales team will get in touch with you.